FOR IMMEDIATE RELEASE
Fashion and Philanthropy Intersect on the Runway
Chicago, IL – In 2009, Whole Foods Market® challenged fashion design students from The Illinois Institute of Art – Chicago to create beautiful garments using the store’s FEED 100 bags in an effort to draw attention to the FEED 100 program which provides children in Rwanda with nourishing meals. On March 10, those designs will come to life on the runway at the fifth annual Fashion and Media Extravaganza (FAME).
Students eagerly took on the challenge and created stylish dresses, pants, jackets and accessories from the FEED 100 organic cotton and natural burlap reusable shopping bags.
The FEED 100 bag was inspired by a desire to take better care of children around the world. It is sold for $29.99 at Whole Foods Market. Each sale provides 100 meals to hungry school age children in Rwanda through the United Nation’s World Food Program – School Feeding Program.
FAME 2010 is a showcase of the top work in fashion, design, filmmaking and animation by students at The Illinois Institute of Art – Chicago. The March 10 event will be held at Harris Theater for Music and Dance – 205 E. Randolph – in Chicago’s Millennium Park. The day show is at noon; the night show begins at 6 p.m. Tickets may be purchased at the Harris Theater Box Office, www.harristheaterchicago.org.
For more information about the FEED 100 garments and FAME 2010, please contact Natalia Derevyanny at 312.777.8640 or nderevyanny@aii.edu.
About The Illinois Institute of Art – Chicago
The Illinois Institute of Art – Chicago offers bachelor’s and associate’s degree programs in culinary, design, fashion and media arts. Graduates are trained for entry-level positions in their chosen fields through curricula that emphasize job skills and competencies necessary for success in the field. The college attracts a diverse mix of students from throughout the Chicago area and world. For more information about The Illinois Institute of Art – Chicago, call the college at 312.280.3500 or visit the school’s website at www.artinstitutes.edu/chicago.
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